Strategy + Marketing Proposal

What we know about you

Pacquing Foundation is focused on creating societal change through individual economic empowerment. The new innovative product company will create a marketplace where people can buy innovative products that support global social causes.

• Main Objective: Market Research, New Brand Creation, and Web Development

• Target Market Area: United States, Canada, and Bahamas (then Global)

What we can deliver for you

A one-stop way to take strategic marketing and tracking off your plate.

step 1: OPPORTUNITY MATRICES & BLUE OCEAN STRATEGIC PLANNING

Reveal new spaces to be competitive within and even outside of your industry. What is the ideal market positioning? How can you strategically spend to see the best return on investment? Complete a SWOT Research & Analysis to assess the Strengths, Weakness, Opportunities, and Threats for closest competitors. Complete a Comprehensive Landscape Analysis to discover disruptive technology, industry consolidations, industry trends, regulatory/trade issues to adjust the company's long-term strategic plan. Take all of the Research, Design, Methodology, Experimentation, and Analysis, and put it to work in a longterm strategic marketing plan.

Step 2: Branding Guidelines

Branding is storytelling. The idea is to refine the offer message of the group so that joining the club becomes a no-brainer for our target demographic. Think of your brand as a country with its own language, customs, and rituals.

step 3: Web Producation + Management

When you don’t need a whole new website, you just need optimization and regular monthly maintenance to make sure it stays optimized. With regular monthly management, we can constantly aim to beat our competition on search engine rankings.

A letter from the founder

Hello Steve Morowski,

I'm thrilled for the opportunity to begin working with you to develop brand and website for the new innovative product company, but most importantly, do our due diligence in a strategic entrance into the market.

After meeting with you, researching the documents you sent, and collaborating with the Unrth Team, we’re ready to start cracking on market research to develop a competitive brand and website. This proposal is a starting point and can be tailored to your needs and longterm strategic plan.

#1 We believe people rally around causes that they recognize and trust. Positioning new innovative product company as the Global Leader for sustainable impact through innovative products will grow Pacquing Foundation’ ability to create positive global change.

#2 We believe a brand and website are more than just a logo and nice pictures. These things magnetize people to become a part of your tribe and want to consistently do business with you. We'd like to develop and systemize your brand's touchpoints to create a cohesive story and compelling community.

Please do not hesitate to ask if you need any adjustments or have questions. My team and I are ecstatic to help grow your new innovative charity product business.

Amanda Leon
Creative Director
UNRTH Strategic Design Lab

Blue Ocean + Longterm Strategy
$19750 (one study)

By understanding the market, we can find spaces be visible and competitive within the market. Creating a company roadmap allows the company to strategize for longterm success.

• Opportunity Identification Report

  • Detailed competitive landscape analysis

  • Identification of market saturation and expansion opportunities

  • Strategic positioning for new brand entries

• Landscape Analysis

  • Disruptive technology

  • Industry consolidations

  • Industry trends

  • Regulatory/trade issues

• E-Commerce Analysis

  • Major players and competitive data comparison

  • Foundation ratings, pricing, dosage, and product variety insights

• Blue Ocean Strategic Planning

  • Identification of red and blue ocean spaces in the market

  • Strategic action plans for brand positioning, product expansion, and partnerships

• Rating and Review Matrix

  • Analysis of customer satisfaction and review strategies

  • Recommendations for matching industry review standards

• Product and Partners Matrix

  • Evaluation of product lines and brand partnerships

  • Strategic recommendations for cross-promotions and lifestyle associations

• Education and Pricing Matrix

  • Price benchmarking and consumer education strategies

  • Identification of market segments for premium branding opportunities

• Brand Persona Matrix

  • Analysis of competitor branding strategies in lifestyle and product sectors

  • Recommendations for brand personality positioning and messaging

• Brand Age and Gender Matrix

  • Insights into market segmentation by age and gender

  • Strategic recommendations for targeting demographic opportunities

• Benefits Matrices

  • Detailed benefit analysis and opportunities for market differentiation

  • Campaign strategies for highlighting unique product benefits

• Social Media Data Analysis

  • Overview of competitor social media engagement and strategies

  • Recommendations for optimizing social media presence across platforms

• SWOT Research & Analysis (4-5)

  • Strengths, Weakness, Opportunities, and Threats

• Consumer Archetype Synthesis

  • Description of consumer profiles and their purchasing behavior

  • Strategic insights for targeting and engaging specific customer archetypes

*A blue ocean strategy sample (made for another client) can be provided upon request.

Branding Guidelines
$20450 (per brand)

Branding is storytelling. Become a club that people want to join. Think of your brand as a country with its own language, customs, and rituals.

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• Marketing Team Buildout (4 Hiring Positions)

• Design Specialty Page

• Branded Retail List

• Landing Page Sales Copywriting

• Million-dollar Hook Offer

• Branded Experience/ Sporting Event Sponsorship Coordination

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Web Development + 1yr Management
$17950 (per website)

After the new branded visual story components are designed, we update the website to “tell a compelling story” using new graphics and copywriting. Incorporate new design “language” based on the Brand Guidelines and functionality based on UX design.

• UX/ UI Designed Home Page with clear Calls to Action

• ADA Web Compliance

• Meta Tags for Images

• Custom Motion Interactions

• Monthly updating of meta tags, optimizing content for relevant keywords

• 5-10 Product Pages

• Backup and Recovery

• Software Updates (1 year)

• SSL Certificate

• 10-15 Developed Web Pages

• Google Analytics Integration

• SEO Backend Optimization on all Pages (for higher Google Ranking)

• Newsletter Signups

• Amazon-Inspired Marketplace

• Online Payment Integration

• Advertising Tracking Pixel Integration

• Web Hosting (1 year)

• Pop-ups

• Social Media Backend Integration

• Contact Form Mail Forwarding

• Page Load Time Optimization

• Search Feature

• Monthly Repairs and Fixes (errors, bugs, and broken links)

• 404 Error Page

• Domain

• Custom Navigation + Sub-Navigation

• Browser Compatability

• Integrated New Brand Imagery + Copywriting on relevant pages

• Mobile Optimization (More than 50% of all search happens on mobile)

• Online Management + Updating, including uploading new products, press articles, + upcoming events (1 year)

Optional Add-ons

In Texas, they say bigger is better! Want to add on some web services? Do you need something custom that you don’t see?

• UX/ UI Designed Landing Page with clear Calls to Action

• Additional A+B Testing Landing Pages

• Brand New Template

• Chat Integration

• Monthly Web Performance Reporting

• Monthly Security Checks

• External Services, APIs, or Integrations

• Web Migration from Old Site

Need a more refined web design proposal? Fill out our Unrth Web Design Questionnaire.

Content Creation + UGC
$5350 (monthly)

Creative videography and photography by both production and influencers to promote a product.

• Source Creators (3)

• Daily Content Creation

• Content Calendars

• Post Design Creation

• Engagement Strategies

• Platform-Specific Growth Strategies

• User-Generated Content (UGC) Campaigns

• Influencer Marketing Management

• Scriptwriting

• Storyboarding

• Community Engagement

• Posting & Captions

• Aesthetic Shoot Mood Board

• Creative Direction of Shoot to ensure branding guidelines

• YouTube & Short-Form Repurposing

• High-level Content Release Plan (1 year)

• Reels & Short-Form Video Production

• Long-Form Video Content

Optional Add-ons

If you want a larger production to get a massive photography inventory of products or require more High-Resolution Images, please let us know.

• Distribution & Promotion

• Alex Hormozi-Style Editing

• Shoot Site Location Rental

• Photo Stylist/ Production Assistant (refines details in the shots)

• Additional Hour of Shooting

• 1-4 Curated Props as Needed

• Podcast Production

• Podcast Promotion

• Podcast Concept & Strategy

• Podcast Editing & Post-Production

• Production Planning Shot List

• Street Interviews

• Show Host

Advertising Campaigns
$17500 (monthly)

Consistency in messaging across all platforms is the key to maximizing the reach of your message and the sales of your products.

• Concept Development

• Target Audience Analysis

• Ad Content Creation (videos, banners, and interactive media)

• Daily Ad Optimization

• Negative Keyword Analysis

• Geo-targeting

• Retargeting Campaigns

• Facebook Ads

• Instagram Ads

• TikTok Ads

• LinkedIn Ads

• YouTube Ads

• Quarterly Performance Reporting

• Organic Social Media Growth & Management

• Weekly Checkin Loom Video Recordings

• Media Planning: Channels, reach, frequency, and budget allocation

• Ad Designs for print, outdoor, or broadcast formats

• Copywriting

• Production Coordination

• Photo and Video Editing

• Campaign Execution

• Digital Strategy Roadmap

• SEO + SEM

• Post-Campaign Analysis

• Customer Journey Touchpoint Analysis

• Attribution Modeling

• Conversion Rate Optimization

• Marketing Dashboard Set Up

Optional Add-ons

If you want to expand your advertising efforts, please let us know.

• Google Ads

• Campaign Dashboard

• Innovation Workshops + Training

• Brand Audits

• Promotional Concepts

• Vendor Coordination

April-May

The market research will be completed for the Foundation and all initial branding. Complimentary Creative Strategy Session to plan marketing, sales, and advertising goals and metrics.

*A branding manual sample (made for another client) can be provided upon request.

June

There will be ongoing communication with the client for approval (3 rounds of revisions) while we build the brand deliverables. We will create all branding pieces and deliver them in a downloadable folder.

July

With the new brand elements and persuasive copywriting complete, we will launch brand awareness-focused websites. After client approval and max 3 rounds of revision, the website is delivered live. We begin looking forward to Content Creation, UGC, advertising of innovative products.

AMANDA - STRATEGY

VASILY - GRAPHIC DESIGN

ALEXA - ACCOUNT STRATEGIST

JON - BRANDING + WEB DESIGN

BENNY - RESEARCH

Please note that Unrth Strategic Design is a Boutique Marketing Agency. We must secure and allot human and agency resources to work on your project. For this reason, the (1) Scope of Work and (2) Pricing on this tailored proposal is only valid within 1 week of receipt.

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract and return via email by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌