Marketing Proposal

What we know about you

Integrated Field Solutions owns its software, builds its own camera systems, and runs SWD automation as a flat-fee hosted service with no long-term contracts. Jeff Petty is the company —he built it, he runs it, and when an SWD gets struck by lightning on a Saturday, he's the one remotely diagnosing the damage while the customer panics.

Your buyers are production managers at small and family-owned firms looking for automation that works out of the box, and well servicing or drilling managers at publicly traded companies who need reliable remote camera systems. You win business through referrals and long-term relationships across the Permian, Eagle Ford, and DJ Basin.

Here's the opportunity: your current customers are aging out. The next generation of buyers is searching online before they pick up the phone — and right now, they can't find you. The Texas SWD market alone is full of operators paying $20k+ for software conversions that you do for $6k in half a day. They need to know you exist, and they need to hear it from you —not from a company page with under 500 followers.

Our objective: Make Jeff Petty the name that production managers in the Permian think of when their SWD software vendor frustrates them for the last time.

What we can deliver for you

Branding FOUNDATION

Before we post a single word, we build the brand. This isn't a logo exercise — it's the strategic work that makes everything after it sound like you instead of like a marketing agency pretending to know what a pressure transducer does. We define how you show up: what you sound like, what you stand for, and why a production manager scrolling LinkedIn at 6am should stop and pay attention. You and Integrated Field Solutions are the same thing to your buyers — we build a personal brand that makes that an advantage.

Social Media Management - Linkedin

This is the engine. Three posts per week, written in your voice, scheduled and managed so you never have to think about it. Content will rotate across three pillars built around your actual business:

Pillar 1 — SWD Automation Stories. The lightning strike. The $6k conversion vs. $20k. The P-18 compliance angle. Real stories from real facilities that show production managers what's possible when the software actually works.

Pillar 2 — Remote Operations & Camera Systems. What it looks like to monitor oilfield sites from anywhere. The problems you catch before they become disasters. Visual, tangible, proof-of-concept content aimed at drilling and well servicing managers at larger companies.

Pillar 3 — The Builder's Philosophy. "We own all of our software." "No long-term contracts." "Ready out of the box." These aren't just selling points — they're a point of view about how oilfield technology should work. This pillar positions you as a thinker, not just a vendor.

Your time commitment: one 20-35 minute recent field insights intake form per quarter, and approving drafts via email. That's it. We handle the rest.

A letter from the co-founder

Hello Jeff,

I'm excited about this one —and I want to tell you why.

Most of the companies we work with have been in the field for decades and have incredible reputations with the people who already know them. The gap is always the same: the people who don't know them yet. You told us you've been heads-down on R&D and are just now switching to commercialization. That's the exact moment we do our best work —when the product is proven and the market just hasn't caught up.

After reading your intake, three things stood out to my team. First, the lightning strike story. That's not a marketing anecdote — that's a demonstration of what separates you from every other automation vendor in the Permian. Second, you own all of your software. In an industry full of vendors who have to submit a ticket and wait, that's a massive differentiator and it needs to be front and center. Third, "we earn your business every month." That single line tells your future customers everything they need to know about what it's like to work with you.

Here's what I want you to know about working with us: our job is to take marketing completely off your plate and onto ours. You're running a company by yourself. You don't have time to learn LinkedIn strategy, write posts, or figure out hashtags — and you shouldn't have to. We handle the brand, the content, and the execution. You keep building great software and answering the phone when facilities go down at 2am.

One more thing. You linked your company page on the intake form, and I want to address that directly. When a production manager in the Permian hires Integrated Field Solutions, they're hiring Jeff Petty. Your name, your expertise, your reputation — that's what closes deals. We're going to build your personal brand on LinkedIn because that's what works in oil and gas. People do business with people, not company pages. And when Jeff Petty becomes the name associated with SWD automation done right, Integrated Field Solutions wins every time.

Please don't hesitate to reach out with questions or adjustments. This proposal is a starting point — we tailor everything to fit.

Amanda Leon
Creative Director
UNRTH Strategic Design Lab

Branding Guidelines
$4550

Payment spread across your minimum contract term — not due upfront. All deliverables are yours to keep permanently.

Branding is how you show up before you show up. When a production manager Googles "Jeff Petty" or clicks on your LinkedIn profile before a call, these are the assets that make them think "this guy knows what he's doing" before you've said a word.

• Personal Brand Story (positioning Jeff Petty as the SWD automation authority)

• Personal Brand Mission (1-3 paragraphs)

• The Slogan/ Tagline/ Mantra

• The Brand Personality (5 key adjectives)

• LinkedIn Banner Graphic Design (1)

• CTA (call to action) Featured Section Thumbnail Design (3)

• LinkedIn Profile Rebuild (headline, About section, Featured section, Experience copy)

• Branded Vocabulary / Language Inventory (how you talk about automation, remote diagnostics, and SWD operations in a way that's distinctly yours)

• Target Audience Avatars (2 — one for small-firm production managers, one for public-company drilling/well servicing managers)

• Signature Offer / Lead Magnet (a low-friction entry point that gives SWD operators a reason to start a conversation — your version of "send me your problem, I'll show you how easy this should be")

• 3 Rounds of Revision

• All Deliverables in Source File Folder

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• Graphic Designs or Templates

• Branded Service Brochures

• Landing Page Sales Copywriting

• Branded Flyer Design

• Branded Swag Production Management

• Advertisement/ Social Media Template (2 included)

• Email Marketing Campaign Sales Copywriting

• Business Card Design

• Human Touchpoints (5 Senses)

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Social Media Management - LinkedIn
$1950/ mo

Set it and forget it! Plan content months in advance, make adjustments to support your sales efforts, and engage customers with your unique brand voice - piece of cake!

• Target Audience Avatar Creation (2)

• ICP List Extraction (1-3)

• LinkedIn Article Writing (1)

• Sales-Based Connection Request (AI-Powered w/ Cloud-based / Dedicated IP address)

• Page/ Channel Branding Integration

• 100% Original Copy Content (up to 1900 characters)

• Quarterly Metric Reporting

• CRM Integration (if applicable)

Optional Add-ons

If you want a larger social presence in your market, please let us know.

JUNE 2026

Discovery and brand build. The Branding Questionnaire will be completed to pull out the stories, technical detail, and voice that make your content sound like you. From there, we build the brand foundation — personality, positioning, visual system, lead magnet, and your full LinkedIn profile rebuild. Ongoing communication with you for approval (3 rounds of revisions) as we develop everything.

*A branding manual sample (made for another client) can be provided upon request.

June - JULY 2026

All brand pieces finalized and delivered in a downloadable folder so you own commercial rights permanently. With the new brand elements and copywriting complete, we implement everything into a storytelling-focused personal LinkedIn profile — banner, headline, About section, Featured section, and Experience copy. Connection growth campaign launches targeting production managers, SWD operators, and drilling managers across your operating basins. Content engine goes live.

JULY 2026 - May 2027

Ongoing LinkedIn posting, all coordinated with you via email. Active commenting and connection growth running in the background. At the month 3 mark, we run a content strategy review: what's getting traction, which audience is engaging, and how to adjust the content mix and CTA based on real data. We don't post and pray —we read the signals and evolve.

Month 6: full strategic review. Where we are, what's working, inbound signals, network growth, and the plan for what's next.

AMANDA - STRATEGY

PATRICIA - CONTENT CREATION

VASILY - BRANDING DESIGN

MICHAEL - ACCOUNT MANAGEMENT

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract on DropBox Sign by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌