Marketing Proposal

What we know about you

Hondo Resources is the fast-growing supplier of water transportation in the Permian Basin. Hondo Resources offers Water Transfer (90% of business), Water Treatment, Secondary Containment, Drive Over Containments, and Pit Lining.

Hondo Resources wants to grow its market share of the secondary containment business which has the highest revenue potential.

• Main Objective: Brand Awareness

• Target Market Area: Permian Basin (South New Mexico / West Texas)

• Competitors: Select Water Solutions (25% market share), Source Water Energy, Blue Fin, NexGen Water Solutions, Flow Point, & Swift Water.

What we can deliver for you

A one-stop way to take all business marketing and tracking off your plate.

Web Refresh + Management

When you don’t need a whole new website, you just need optimization and regular monthly maintenance to make sure it stays optimized. With regular monthly management, we can constantly aim to beat our competition on search engine rankings.

Branding Guidelines

Branding is storytelling. The idea is to refine the offer message of the group so that joining the club becomes a no-brainer for our target demographic. This is how we differentiate Hondo Resources from all competitors like Swift and BlueFin. Think of your brand as a country with its own language, customs, and rituals. Personality-driven brands increase sales for B2B companies because, ultimately, the decision-maker is still a person who needs to resonate with your brand before doing business with your company.

A letter from the founder

Hello Brayden Woods,

I'm thrilled for the opportunity to begin working with you to develop brand awareness for Hondo Resources, but most importantly, take everything marketing off of your plate and onto mine so you don’t have to worry about inconsistency.

After meeting with your team, researching your competitors online, and collaborating with the Unrth Team, we’re ready to start cracking on your website and brand. This proposal is a starting point and can be tailored to your budget and needs.

#1 We believe people do business with brands they recognize and trust. Positioning Hondo Resources as the Oil & Gas industry’s # 1 Water Expert and increasing awareness will grow Hondo Resources’ market share.

#2 We believe a brand and website are more than just a logo and nice pictures. These things magnetize people to become a part of your tribe and want to consistently do business with you. We'd like to develop and systemize your brand's touchpoints to create a cohesive story and persuasive offer for your customers.

Please do not hesitate to ask if you need any adjustments or have questions. My team and I are ecstatic to help grow Hondo Resources.

Amanda Leon
Creative Director
UNRTH Strategic Design Lab

Web Refresh + 1yr Management
$9950

After the new branded visual story components are designed, we update the website to “tell a compelling story” using new graphics and copywriting. Incorporate new design “language” based on the Brand Guidelines and functionality based on UX design.

Optional Add-ons

In Texas, they say bigger is better! Want to add on some web services? Do you need something custom that you don’t see?

• UX/ UI Designed Landing Page with clear Calls to Action

• Additional A+B Testing Landing Pages

• Online Payment Integration

• Product Pages

• Brand New Template

• Pop-ups

• Chat Integration

• Monthly Web Performance Reporting

• Browser Compatability

• Monthly Security Checks

• External Services, APIs, or Integrations

• Web Migration from Old Site

Need a more refined web design proposal? Fill out our Unrth Web Design Questionnaire.

Branding Guidelines
$14950

Branding is storytelling. Become a club that people want to join. Think of your brand as a country with its own language, customs, and rituals.

• The Brand Story (3 paragraphs)

• The Brand Personality (5 key adjectives)

• About Us (3 paragraphs)

• The Language Inventory/ Branded Vocabulary

• Brand Benefits

• Brand Promise

• Brand Mission (3 paragraphs)

• Brand Beliefs (5 included)

• Texture/ Pattern Design (3 max)

• The Slogan/ Tagline/ Mantra

• Curated Quotes (3 included)

• Logo Iteration, Violations, Construction, Positioning, and Usage Pages

• Branded Service Brochures (5)

• Branded Content Strategy Outline

• Million-dollar Hook Offer

• Human Touchpoints (5 Senses)

• Defined Color System

• Mood Boards (4 included)

• Imagery (5 selections)

• Fonts (Primary & Secondary included)

• Custom Icons (30 included)

• Custom Powerpoint/ Keynote Presentation Template

• T-shirt/ Uniform/ Swag Design (3 included)

• Business Card Design (8-10)

• Letterhead Design

• Graphic Designs (5, one for each service offered)

• Branded Experience/ Sporting Event Sponsorship Coordination

• Marketing Strategy Timeline

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• New Logo from Scratch

• Marketing Team Buildout (4 Hiring Positions)

• Design Specialty Page

• Charity Foundation Mission

• Branded Retail List

• New Branding Naming Concept

• Landing Page Sales Copywriting

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Creative Professional Photography + Videography
$14500

Tranquil lifestyle hospitality, action-packed speed chase, drone footage, or heck maybe the corporate team needs new, non-stuffy headshots - specialists in every field of photography.

• Production Planning Shot List

• Aesthetic Shoot Mood Board

• Creative Direction of Shoot to ensure branding guidelines

• 12-15 Hours of Shoot Time over 2 days

• High-level Content Release Plan (1 year)

Optional Add-ons

If you want a larger production to get a massive photography inventory of products or require more High-Resolution Images, please let us know.

• 1-4 Models

• 1-4 Costume Changes

• Makeup Artist

• Additional Retouches

• Additional Edited Photos

• Drone Photography

April

The Branding Questionnaire will be completed. Photography shoot if desired and new images will be uploaded to the brand new website. Complimentary Creative Strategy Session to plan marketing, sales, and advertising goals and metrics. Trip to Midland to shoot photography/ videography.

*A branding manual sample (made for another client) can be provided upon request.

May

There will be ongoing communication with the client for approval (3 rounds of revisions) while we build the brand and graphic design deliverables. We will create all branding pieces and deliver them in a downloadable folder. All photography edits rounds are completed.

June

With the new brand elements and persuasive copywriting complete, we will implement it into a brand awareness-focused website and update any existing platforms with the new brand messaging, imagery, and photography (like LinkedIn and Google). After client approval and max 3 rounds of revision, the website is delivered live.

AMANDA - STRATEGY

VASILY - GRAPHIC DESIGN

JON - WEB DESIGN

SCIANNA - OIL & GAS INDUSTRY EXPERT

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract on DropBox Sign by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌