Marketing Proposal

What we know about you

GMI Group is a fast-expanding international manufacturer that produces for the upstream, midstream, and downstream Oil & Gas Industry. GMI Group offers Fittings (duplex, stainless steel, and high nickel alloys), Flanges (stainless steel and high nickel alloys), Speciality products, Forged Bar, and Seamless Pipe.

GMI Group wants to create a cohesive and consistent message as it continues to expand with mergers and acquisitions.

• Main Objective: Brand Integration & Automated Sales-Based Marketing

• Target Market: International Distribution Supply Stores

• Sales Agenda: Target supply stores that (1) have yet to stock GMI Group and (2) extended chains of existing Supply Store Customers that are currently not stocking in all locations (For example: a supplier has 22 locations, and only 12 are buying from GMI Group)

What we can deliver for you

A one-stop way to take all business marketing and tracking off your plate.

Branding REFRESH + Guidelines

Branding is storytelling. The idea is to refine the offer message of the group so that joining the club becomes a no-brainer for our target demographic. This is how we differentiate GMI Group from all competitors like Galperti and DL Flange. Think of your brand as a country with its own language, customs, and rituals. Personality-driven brands increase sales for B2B companies because, ultimately, the decision-maker is still a person who needs to resonate with your brand before doing business with your company.

Web Refresh + Management

When you don’t need a whole new website, you just need optimization and regular monthly maintenance to make sure it stays optimized. With regular monthly management, we can constantly aim to beat our competition on search engine rankings.

Social Media Management - Linkedin

To keep the current customer base AND future clients informed and interested, we will focus on educational content including use cases for high-yield, high-pressure applications, like tank batteries and wellheads. Social media content will support the efforts of the Sales Team.

Email Marketing - Newsletter

Each month we’ll create a fresh offer or story to captivate our audience and avoid being a run-of-the-bill boring newsletter that most companies put out and nobody wants to read. Highlight SERVICE as GMI Group’s main differentiator in the market. - We quote most projects within a couple of hours or the same day. We promise the client the best response time on process-material test reports and ease of receiving necessary paperwork.

A letter from the co-founder

Hello GMI Group Team,

I'm thrilled for the opportunity to begin working with you to develop a brand and social presence for GMI Group, but most importantly, take everything marketing off of your plate and onto mine so you don’t have to worry about inconsistency.

After meeting with Griffin and Robert, researching your competitors online, and collaborating with the Unrth Team, we’re ready to start cracking on your social presence and brand. This proposal is a starting point and can be tailored to your budget and needs.

#1 We believe people do business with brands they recognize and trust. Positioning GMI Group as the Oil & Gas industry’s # 1 Manufacturer and increasing awareness will continue to grow GMI Group’s market share.

#2 We believe a brand and social presence are more than just a logo and nice pictures. A brand is compelling storytelling that magnetizes people to become a part of your tribe and consistently do business with you. We'd like to develop and systemize your brand's touchpoints to create a cohesive story and persuasive offer for your distributor customers.

Please do not hesitate to ask if you need any adjustments or have questions. My team and I are ecstatic to help grow GMI Group.

Amanda Leon
Creative Director
UNRTH Strategic Design Lab

Web Refresh + 1 Year of Monthly Management
$6350

After the new branded visual story components are designed, we update the website to “tell a compelling story” using new graphics and copywriting. Incorporate new design “language” based on the Brand Guidelines and functionality based on UX design.

Optional Add-ons

In Texas, they say bigger is better! Want to add on some web services? Do you need something custom that you don’t see?

Need a more refined web design proposal? Fill out our Unrth Web Design Questionnaire.

Branding Guidelines
$4950

Branding is storytelling. Become a club that people want to join. Think of your brand as a country with its own language, customs, and rituals.

GMI Group

• New Logo Integration Design (2)

  • Clean up and standardize a GMI Group Logo in both vertical and horizontal orientation

• The Slogan/ Tagline/ Mantra

  • Create “a GMI Group Company” tagline standardization for use in other brand logos

• Logo Iteration, Violations, Construction, Positioning, and Usage Pages

• Defined Color System

• The Brand Story (3 paragraphs)

• Brand Mission (3 paragraphs)

• Custom Powerpoint/ Keynote Presentation Template

• Imagery (5 selections)

• Graphic Designs or Templates (3)

• 3 Rounds of Revision

• All Deliverables in Source File Folder

MAASS

• Create a modernized Maass Global Group logo to go along with GMI logo

• Logo Iteration, Violations, Construction, Positioning, and Usage Pages

• Defined Color System

• Create a standardization that can be used amongst subsidiaries

• Imagery (5 selections)

• Custom PowerPoint/Keynote Presentation Template

• Graphic Designs or Templates (3)

• 3 Rounds of Revision

• All Deliverables in Source File Folder

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• Brand Benefits (3 paragraphs)

• Brand Promise (3 paragraphs)

• The Brand Personality (5 key adjectives)

• About Us (3 paragraphs)

• Million-dollar Hook Offer

• Branded Service Brochures

• Marketing Team Buildout (Hiring Positions)

• Design Specialty Page

• Charity Foundation Mission

• Branded Retail List

• New Branding Naming Concept

• Landing Page Sales Copywriting

• Additional Graphic Design

• Branded Flyer Design

• Branded Operational Guide

• Branded Experience/ Sporting Event Sponsorship Coordination

• Annual Report Design

• Branded Swag Production Management

• Fonts (Primary & Secondary included)

• Business Card Design (8-10 different names)

• Letterhead Design

• Branded Content Strategy Outline

• The Language Inventory/ Branded Vocabulary

• Texture/ Pattern Design (3 max)

• Advertisement/ Social Media Template (2 included)

• Art Curation Mood Board

• Brand Expansion Mood Board

• Marketing Department Structure (3-10 Positions)

• Email Marketing Campaign Sales Copywriting

• Human Touchpoints (5 Senses)

• Branded Activities

• Envelope Design

• Branded Employee Handbook

• Brand Intro Video for New Employees

• Printable Magazine Design

• Book Design

• Defined Color System

• Mood Boards (3 included)

• Custom Icons (10-30 included)

• T-shirt/ Uniform/ Swag Design (3 included)

• One-Year Marketing/Sales Strategy Timeline

• Brand Beliefs (5 included)

• Curated Quotes (3 included)

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Social Media Management - LinkedIn
$950/ mo

Set it and forget it! Plan content months in advance, make adjustments to support your sales efforts, and engage customers with your unique brand voice - piece of cake!

• 100% Original Copy Content (up to 1900 characters)

• Graphic Design/ Copyright-Free Photo/ Midjourney Design

• +$150-250 depending on design complexity: create social media collateral upon request of GMI Group or MAASS

Optional Add-ons

If you want a larger social presence in your market, please let us know.

Email Marketing - Newsletter
$695/ mo

Keeping your customers and company informed about the interesting activities the GMI Group (GMI, MAASS, MSA, and Buxton) is undertaking.

Optional Add-ons

If you want an add-on or more frequent outreach, please let us know.

JUNE

The Branding Questionnaire will be completed. Complimentary Creative Strategy Session in Humble to plan marketing, sales, and advertising goals and metrics. There will be ongoing communication with the client for approval (3 rounds of revisions) while we build the brand and graphic design deliverables.

*A branding manual sample (made for another client) can be provided upon request.

JULY

We will create all branding pieces and deliver them in a downloadable folder. With the new brand elements and persuasive copywriting complete, we will implement it into a storytelling-focused website and update any existing platforms with the new brand messaging, imagery, and photography (like LinkedIn and Google). After client approval and max 3 rounds of revision, the website is delivered live.

AUG 2024 - JUN 2025

Ongoing LinkedIn postings, which will all be coordinated with the Sales Team Agenda. Ongoing backend web maintenance and change updates requested by the home office. As needed/ requested the marketing team can assist with marketing material for events and a branded video production to showcase the reach of GMI Group.

AMANDA - STRATEGY

VASILY - GRAPHIC DESIGN

JON - WEB DESIGN

PATRICIA - CONTENT CREATION

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract on DropBox Sign by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌