Marketing Proposal

What we know about you

Ellison Fluid Calipers is the leading partner for surveying to predetermine the volume requirements for a selective cement job for more than 300 Oil Companies internationally.

Ellison Fluid Calipers wants to educate and connect with the younger oil engineering demographic on LinkedIn.

• Main Objective: Leverage LinkedIn more effectively without feeling inauthentic

• Target Audience: Younger drilling engineers in United States, Canada, United Arab Emirates, Kuwait, Saudi Arabia, Russia, Brazil, and India

• Sales Agenda: (1) connect with younger drilling engineers who are difficult to reach and (2) create and distribute LinkedIn content to position Jason Ellison as a thought leader

What we can deliver for you

A one-stop way to take all business marketing and tracking off your plate.

Branding REFRESH + Guidelines

Branding is storytelling. The idea is to refine your offer message so that following you as a thought leader in fluid calipers becomes a no-brainer for our target engineer demographic. Think of your brand as a country with its own language, customs, and rituals. Personality-driven brands increase sales for B2B companies because, ultimately, the decision-maker is still a person who needs to resonate with your personal brand before doing business with your company.

Social Media Management - Linkedin

To keep the current customer base AND future clients informed and interested, we will focus on educational content including thought leadership for fluid calipers and the larger oil industry market. Social media content will support the efforts of the Sales Team (aka Jason!) so as needs and objective change, content will also adjust to support those efforts.

Web Refresh + Management

When you don’t need a whole new website, you just need optimization and regular monthly maintenance to make sure it stays optimized. With regular monthly management, we can constantly aim to beat our competition on search engine rankings.

A letter from the co-founder

Hello Jason Ellison,

I'm thrilled for the opportunity to begin working with you to develop a brand and social presence for Ellison Fluid Calipers, but most importantly, take everything marketing off of your plate and onto mine so you don’t have to worry about inconsistency.

After meeting with you, researching your presence online, and collaborating with the Unrth Team, we’re ready to start cracking on your LinkedIn presence and personal thought-leader brand. This proposal is a starting point and can be tailored to your budget and needs.

#1 We believe people do business with brands they recognize and trust. Positioning Ellison Fluid Calipers as the Oil & Gas industry’s # 1 company for fluid calipers and increasing awareness will continue to grow Ellison Fluid Calipersl’s market share.

#2 We believe a brand and social presence are more than just a logo and nice pictures. A brand is compelling storytelling that magnetizes people to become a part of your tribe and consistently do business with you. We'd like to develop and systemize your brand's touchpoints to create a cohesive story and persuasive offer for your customers.

Please do not hesitate to ask if you need any adjustments or have questions. My team and I are ecstatic to help grow Ellison Fluid Calipers.

Amanda Leon
Creative Director
UNRTH Strategic Design Lab

Branding Guidelines
$3550

Branding is storytelling. Become a club that people want to join. Think of your brand as a country with its own language, customs, and rituals.

• Personal Brand Story (3 paragraphs)

• Personal Brand Mission (1-3 paragraphs)

• LinkedIn Banner Graphic Design (1)

• CTA (call to action) Featured Section Thumbnail Design (3)

• The Language Inventory/ Branded Vocabulary)

• Million-dollar Hook Offer

• Defined Color System

• The Slogan/ Tagline/ Mantra

• The Brand Personality (5 key adjectives)

• 3 Rounds of Revision

• All Deliverables in Source File Folder

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• New Logo Iteration, Violations, Construction, Positioning, and Usage Pages

• The Brand Story (3 paragraphs)

• Brand Mission (3 paragraphs)

• Graphic Designs or Templates

• Brand Benefits (3 paragraphs)

• Brand Promise (3 paragraphs)

• About Us (3 paragraphs)

• Branded Service Brochures

• Marketing Team Buildout (Hiring Positions)

• Design Specialty Page

• Charity Foundation Mission

• Branded Retail List

• New Branding Naming Concept

• Landing Page Sales Copywriting

• Additional Graphic Design

• Branded Flyer Design

• Branded Operational Guide

• Branded Experience/ Sporting Event Sponsorship Coordination

• Annual Report Design

• Branded Swag Production Management

• Fonts (Primary & Secondary included)

• Business Card Design (8-10 different names)

• Letterhead Design

• Imagery (5 selections)

• Custom PowerPoint/Keynote Presentation Template

• Texture/ Pattern Design (3 max)

• Advertisement/ Social Media Template (2 included)

• Art Curation Mood Board

• Brand Expansion Mood Board

• Marketing Department Structure (3-10 Positions)

• Email Marketing Campaign Sales Copywriting

• Human Touchpoints (5 Senses)

• Branded Activities

• Envelope Design

• Branded Employee Handbook

• Brand Intro Video for New Employees

• Printable Magazine Design

• Book Design

• Defined Color System

• Mood Boards (3 included)

• Custom Icons (10-30 included)

• T-shirt/ Uniform/ Swag Design (3 included)

• One-Year Marketing/Sales Strategy Timeline

• Brand Beliefs (5 included)

• Curated Quotes (3 included)

• Branded Content Strategy Outline

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Social Media Management - LinkedIn
$1750/ mo

Set it and forget it! Plan content months in advance, make adjustments to support your sales efforts, and engage customers with your unique brand voice - piece of cake!

• Target Audience Avatar Creation (1)

• ICP List Extraction (2-4)

• LinkedIn Article Writing (1)

• Connection Request (AI-Powered)

• Cloud-based / Dedicated IP address

• Page/ Channel Evaluation

• 100% Original Copy Content (up to 1900 characters)

• CRM Integration

Optional Add-ons

If you want a larger social presence in your market, please let us know.

Web Refresh + 1 Year of Monthly Management
$17350

After the new branded visual story components are designed, we update the website to “tell a compelling story” using new graphics and copywriting. Incorporate new design “language” based on the Brand Guidelines and functionality based on UX design.

• UX/ UI Designed Home Page with clear Calls to Action

• ADA Web Compliance

• Meta Tags for Images

• Contact Form Mail Forwarding

• Software Updates (1 year)

• LinkedIn Backend Integration

• Monthly Repairs and Fixes (errors, bugs, and broken links)

• Monthly Security Checks

• SSL Certificate

• Contact Form Mail Forwarding

• Page Load Time Optimization (Desktop & Mobile)

• Online Management + Updating, including uploading new products, press articles, + upcoming events (1 year)

• Web Hosting (1 year)

• Brand New Template

• 5-10 Developed Web Pages

• Backup and Recovery ***highly recommended

• UX/ UI Designed Landing Page with clear Calls to Action

• Additional A+B Testing Landing Pages (6)

• Newsletter Signup Integration

• Google Analytics Integration

• Mobile Optimization (More than 50% of all search happens on mobile)

• 404 Error Page

• SEO Backend Optimization on all Pages (for higher Google Ranking)

• Custom Navigation + Sub-Navigation

Optional Add-ons

In Texas, they say bigger is better! Want to add on some web services? Do you need something custom that you don’t see?

• UX/ UI Designed Landing Page with clear Calls to Action

• Additional A+B Testing Landing Pages

• Custom Motion Interactions

• Pop-ups

• Rapid Response SLA

• Chat Integration

• Monthly Web Performance Reporting

• Browser Compatability

• External Services, APIs, or Integrations

• Web Migration from Old Site

• Monthly updating of meta tags, optimizing content for relevant keywords

• Additional Web Pages (over 15 allotment)

• Advertising Tracking Pixel Integration

• Private Client Login

• Amazon-Inspired Marketplace

• Dynamic Web Movements

• Custom ChatGPT bot

• Search Feature

• Blog or Press Release Library

• Online Payment Integration

• Product Pages

• Bounce Rate Reduction

• Content Management System Integration

• Integrated New Brand Imagery + Copywriting on relevant pages

Need a more refined web design proposal? Fill out our Unrth Web Design Questionnaire.

May 2025

The Branding Questionnaire will be completed. There will be ongoing communication with the client for approval (3 rounds of revisions) while we build the new personal brand and graphic design deliverables.

*A branding manual sample (made for another client) can be provided upon request.

June 2025

We will create all branding pieces and deliver them in a downloadable folder. With the new brand elements and persuasive copywriting complete, we will implement it into a storytelling-focused LinkedIn profile.

June 2025 - May 2026

Ongoing LinkedIn postings, which will all be coordinated with the client. Ongoing backend LinkedIn algorithm tweaking and change updates. As needed/ requested the marketing team can assist with marketing material or web development for the client in the future.

AMANDA - STRATEGY

PATRICIA - CONTENT CREATION

JON - WEB DESIGN

ALEXA - ACCOUNT MANAGEMENT

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract on DropBox Sign by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌