Strategic design companies can transform how oil and gas and energy firms win work, build trust, and accelerate revenue.

For business leaders and marketing teams facing complex sales, long quoting cycles, and a crowded market, this guide highlights 13 research-backed partners who specialize in driving measurable B2B growth across the energy sector.

See how the right expertise turns brand clarity into a practical advantage for your next phase of growth.

1. UNRTH Strategic Design

You want more than beautiful design. You need a research-driven, ROI-focused approach built for energy and oil & gas leaders who can’t afford delays or guesswork. At UNRTH, we specialize in strategic design that actually makes you money, not just noise.

Why industry leaders keep us on speed dial:

We move beyond “make it look nice.” Our ethnographic research digs up exactly what technical buyers, procurement, and engineers need to speed decision cycles and boost quote rates.
STEEPX trend forecasting helps you stay ahead by aligning brand, product, and sales messaging to hard market signals like capex cycles, policy swings, and tech adoption curves.
We see the chaos post-acquisition brings. Our portfolio unification and taxonomy work simplifies how buyers find, compare, and spec products. That means more cross-sell and less confusion.
You get procurement-ready artifacts for real-world RFQs: datasheets your engineers trust, naming that buyers recognize, and executive pitches that align board and field.

Decision design is what closes deals. Not slogans.

When to put us in the room:

You need a proven referral escape plan
Repositioning and post-merger integration are urgent
Sales cycles drag because prospects can’t find or compare what you do

Looking for research-backed clarity and a revenue roadmap that works even when you are stretched thin on internal marketing resources? That’s exactly where UNRTH Strategic Design closes the gap.

2. Credera

When your sales and marketing tech stacks don’t talk, you lose time, visibility, and deals. Credera has built a reputation for breaking those barriers and driving measurable impact.

You see it in their real-world results:

For a FTSE 100 energy major, Credera sped up cloud migration by 200 percent, brought all reporting into a single dashboard, and eliminated costly lease extensions.
In residential solar, they used AWS SageMaker and Salesforce Data Cloud to develop an upsell model that doubled services per customer.

Credera focuses on joining up data, streamlining reporting, and creating quote engines that draw live data from CRM and ERP systems. For capital-intensive projects, that means faster decisions, fewer committee slowdowns, and agility in bids.

Where Credera’s power suits energy teams:

Fragmented tech means slow quotes: Credera untangles and integrates to enable rapid, data-driven quoting and approvals.
Boardroom to field? Their dashboards and segmentation models turn big-picture strategy into actions sales and ops teams can execute.

They solve for the tough spots: post-merger data clean-up, getting marketing and sales aligned, and de-cluttering your opportunity stages so you can forecast with confidence.

3. McKinsey Design

If you’ve pushed design off to the marketing side, your board may be missing revenue. McKinsey Design puts designers right in the room with strategy teams, embedding human-centric research at the heart of growth planning.

What that delivers for energy companies:

Their own research confirms: design-driven firms outperform—especially in shifting and uncertain markets.
By aligning B2B journeys to real procurement habits (think: field interviews, ethnography, quick prototyping), they cut RFP rework and advance decision clarity.
They tap the power of experience economics. When your decision process is friction-free and every touchpoint lines up, your probability to win goes up.

You're not stuck with guesswork and rework. McKinsey Design’s approach leads to procurement-grade collateral that is field-tested and investor-proof. The design team sits side-by-side with product and finance, not in a silo.

Cutting through complexity is a skill, not an accident.

Use McKinsey Design when your board wants ROI from brand spend, not just more assets.

4. McKinsey Ecosystem Strategy

Winning in energy isn’t just about your products anymore. Networks of equipment, data, and services now shape the decision landscape. McKinsey’s ecosystem work gives you the playbook to win when buyers want bundled solutions that work across the asset lifecycle.

They clarify:

How offerings that include hardware, software, and service increase your share of customer wallet and lifetime value.
A three-phase approach: pilot, scale, then roll out—de-risking big bets and fitting your strategy into real procurement checks.
Measurement frameworks that go past promises: partner-sourced pipeline, cross-sell lift, and ready-to-procure bundles.

Ideal for organizations building out alliances, developing platform plays, and needing to land new procurement-ready offers without months lost in negotiation.

Get ecosystem skills when:

Your buyers care about interoperability and lifecycle support
You’re aligning commercial models (subscriptions, outcomes) and want rigorous cross-channel measurement

McKinsey delivers actionable steps for energy firms looking to elevate from product sales to ecosystem revenue.

5. Accenture Utilities Consulting

The energy transition isn’t some abstract goal—it’s a $200 trillion opportunity and most utility boards are missing the mark. Accenture Utilities Consulting cuts through the fluff with net zero roadmaps tied to business reinvention and measurable KPIs.

Where that hits home:

Only 13 percent of utilities are on track for net zero, with electricity making up 40 percent of global emissions.
The right roadmap links decarbonization, customer experience, and operational profit. That keeps your investors, regulators, and customers moving in the same direction.

For leaders at power producers and utilities that need a credible, board-ready story—supported by program designs, clear measurement, and procurement-ready collateral.

Link your net zero plans to business growth or risk losing both funding and market share.

Accenture’s approach ensures your teams have the strategy, assets, and engagement plans to move quickly from plan to real-world adoption.

6. Accenture Power Generation

Data center growth is changing the game. With electricity demand from AI and cloud possibly reaching 23 percent of US demand by 2033, the reliability narrative needs new answers. Accenture Power Generation is leading in this area.

They build strategies to balance renewables, nuclear, and traditional generation with emerging priorities:

Small Modular Reactors (SMRs) open new procurement channels but come with tough regulatory questions. Accenture supports you with the right messaging, stakeholder plans, and technical collateral.
Spec-first content, business cases with real cost sensitivity, and downloadable tools put key evidence in front of technical buyers, fast.

For leaders building new generation assets or making mixed portfolio investment cases, Accenture delivers the core materials, business models, and risk disclosures needed for approval.

Put them to use when:

Data center procurement, interconnection, and grid bottlenecks are critical to your go-to-market
You need pilot data, community engagement, and full-scale rollout plans

Their teams focus on matching your technical strength with procurement-friendly content and business logic.

7. Accenture Strategy Consulting

Business reinvention now means technology, analytics, and operating model changes—because 58 percent of CEOs know their current plan won’t keep them competitive. Accenture Strategy Consulting gives you the frameworks, playbooks, and automation to turn disruption into revenue.

Their proof points drive it home:

Companies using emerging tech see 2.5x higher performance. Reinvention equals faster growth.
Their plans go beyond high-level vision. They show you how to automate quoting, tie generative AI into RFQs, and instrument everything for measurement.

For leaders who want to move beyond one-off consulting, Accenture delivers both scenario planning and execution layers—so sales enablement, channel strategy, and productivity gains hit your KPIs.

The market doesn’t wait. Commit to continuous reinvention or risk falling behind.

Deploy them where you need board-level confidence, data-driven cost structures, and an operating model that compresses time-to-quote, not just headcount.

8. Deloitte Power, Utilities and Renewables

Navigating the tangle of policy, regulation, and market-driven change takes more than a generic playbook. Deloitte Power, Utilities and Renewables specialize in aligning strategy across decarbonization, resilience, and technology innovation.

They translate complexity into clarity:

Their teams match regulatory engagement with customer program design so you win both public support and boardroom approval.
Decarbonization, digital, and resilience moves get mapped into operational metrics and procurement artifacts that move deals forward.

Deloitte is best for utilities and grid players operating across multiple layers and requiring a unified story. Their cross-functional teams deliver engineered solutions, policy roadmaps, and performance guarantees designed for board scrutiny and regulatory audits.

Why bring them in:

They integrate EM&V directly into programs to ensure every metric holds up to outside scrutiny.
Procurement-ready deliverables mean no lags when opportunities surface.

A unified strategy, story, and measurement plan is what drives real adoption in power and utilities.

Their focus on modular offer structures, clear SLAs, and rigorous measurement sets a new standard for transformation.

9. Deloitte Power, Utilities and Renewables Canada

Canadian energy operators know local is everything. Regulations, geography, and Indigenous engagement shape every decision. Deloitte Power, Utilities and Renewables Canada jump in with region-specific playbooks.

They turn complexity into competitive edge:

Practical capital project planning joins supply chain risk analysis and regional procurement strategy—so your investments pass board and regulator review.
Community engagement toolkits and culturally accurate communications help win permits and secure social license faster.

When you need to align net zero, infrastructure, and workforce plans with both local and national incentives, Deloitte Canada provides the proof assets and measurement frameworks that drive adoption.

Deloitte Canada shines when:

Provincial rules add hurdles to project delivery
Indigenous and community partnerships influence timelines

Regional experience speeds up funding, reduces project risk, and ensures your plans stick with local stakeholders.

Their teams forge a clear path to regulatory milestones, incentive alignment, and stakeholder buy-in.

10. EY-Parthenon Energy Strategy Consulting US

Growth-focused US firms need board-level strategy that ties market priorities and deal-making to real demand. EY-Parthenon Energy Strategy Consulting US leads on this front, combining scenario modeling and commercial insight to reposition B2B portfolios.

Here’s what that delivers:

Seamless M&A support (think: post-acquisition rebrands, integration playbooks) to unify communications and lock in commercial synergy after the close.
Tactical market-entry plans and pricing dashboards to turn strategy into pipeline momentum.

If your brand story must resonate with investors and the buying committee, EY-Parthenon’s approach to KPI dashboards and ROI-linked pilot frameworks stands out.

EY excels:

When post-acquisition brand unification needs hard metrics, not fluff
When your commercial teams need fast, evidence-based messaging for new bets

Dashboards, measurement, and message clarity combine for quick deployment across every channel.

11. EY Energy and Resources Strategy Global

Multinational energy teams need global consistency with a local edge. EY Energy and Resources Strategy Global is built to deliver this balance, orchestrating cross-border programs that bring decarbonization and digital scale into focus—without missing the nuances of each region.

Their superpower:

Modular narrative and asset libraries adapt to many regulatory, language, and market contexts.
They set KPIs and supply chain resilience frameworks to keep projects on track even when global disruptions hit.

For leaders scaling platforms, alliances, or sustainable portfolios worldwide, EY’s playbooks turn local wins into global advantage.

Mix global story with local proof for investor and partner trust.

EY embeds sustainability KPIs in contracts and incentive plans, giving your claims real-world weight.

12. Ironpaper

Industrial B2B growth needs more than random acts of content. Ironpaper delivers with ABM, sales enablement, and a web platform that maps to long, complex buying cycles.

Real strengths:

Proven ABM and persona-specific content that triggers engagement across the buying committee.
Case studies, whitepapers, and procurement checklists built for credibility and conversion, not fluffy branding.
Front-line sales enablement tools make pricing and objection-handling simple.

Ironpaper is right for firms ready to get serious about demand generation and rapid sales cycles. They link technical credibility with automated nurture, making every lead count.

Deploy Ironpaper if:

You want pipeline acceleration, not just awareness.
Your small team needs assets built for procurement, not pixels.

Their systems short-circuit old cycles and drive RFQ-ready buyers deeper into the funnel.

13. Bolder Agency

Energy and sustainability scaleups need rapid visibility. Bolder Agency brings brand, UX, and credibility tools that help technical offerings stand out for investors and procurement.

What works:

Fast, flexible identity systems that keep pace with evolving products.
Sustainability messaging matched to hard data, validation badges, and clear procurement claims.

For newer energy ventures needing investor-ready, procurement-fit communications, Bolder’s assets deliver trust fast.

Bolder fits:

When you want partner attraction and RFP traction in months, not years
When clear, modular content is as valuable as a creative story

Use evidence, not hope, to build trust and win energy buyers.

Their proof-rich materials double as pitch decks and sales packets, helping you scale without confusion.

How To Evaluate Strategic Design Companies for Energy

You want results, not excuses. Vetting a strategic design partner means demanding proof, clarity, and muscle for the energy sector.

Key Factors Smart Energy Leaders Track

Identify revenue moments, then require partners to design every critical decision and buying touchpoint for faster RFQs and less confusion.
Test for research discipline: role-based ethnography, real competitor teardowns, and STEEPX-level market scans that separate leaders from “make it pretty” agencies.
Insist on measurable roadmaps tied to time-to-quote, pipeline coverage, and conversion KPIs, with analytics built in from day one.
Audit for industrial-level UX: navigation, naming, and downloads must fit engineer, procurement, and safety contexts—not general audiences.

Demand sales and marketing proof, not just a style guide.

The best firms bring automation, data-driven segmentation, and operator-grade tools to lift your margins and compress quote times.

What to Request from Any Contender

Energy-specific case studies: clear time-to-quote reduction, authority metrics, accelerated migrations, and pipeline gain
Real measurement frameworks: cross-platform analytics, engagement by buyer role, and clear pipeline movement
Proof they design for decision, not just decoration

If they hesitate on any point, move on.

Buyer Checklist for Post-Acquisition Rebrands in Energy

If you’re integrating brands after a deal, get disciplined. Never launch without this checklist.

Nail your portfolio and taxonomy unification so buyers have easy SKUs, clear naming, and zero confusion.
Build a strong executive narrative and messaging matrix everyone can follow—from the boardroom to the field.
Overhaul your website for spec-first journeys and lightning-fast RFQ pathways.
Ready procurement collateral, pricing, and distributor toolkits mapped to region and account.
Clean up data, merge CRM and MAP, and resolve duplicate records for error-free forecasting.
Measure everything: branded search, authority lift, cross-sell, pipeline, and quote velocity—all tracked from baseline.
Train your team, align distributors, and create feedback loops to fix gaps at launch.

Rebrands that succeed move fast, track everything, and plan for every channel.

Conclusion

The right strategic design partner will turn your brand into a revenue engine. Don’t settle for generic advice or one-off artistic projects. Choose a firm that delivers research, practical frameworks, and measurable ROI every quarter. Start now—your next wave of trust, time-to-quote gains, and market authority is one good decision away.