Strategy + Marketing Proposal

What we know about you

Bali Padel Restaurant will produce low-carbon fuels at the onset with CCS and an optimized value chain. The project also has the ability to expand and further decarbonize with green hydrogen.

• Main Objective: Create a Fast-Casual Restaurant Brand next to a Padel Court

• Project Target Area: Kedungu Bali

What we can deliver for you

A one-stop way to take strategic marketing and tracking off your plate.

Step 1: Branding GuidelineS

Branding is storytelling. The idea is to refine the offer message of the group so that joining the club becomes a no-brainer for our target demographic. Think of your brand as a country with its own language, customs, and rituals.

step 2: Web PRODUCTION + Management

When you don’t need a whole new website, you just need optimization and regular monthly maintenance to make sure it stays optimized. With regular monthly management, we can constantly aim to beat our competition on search engine rankings.

A letter from the founder

Hello Ash,

I'm thrilled for the opportunity to begin working with you to develop the brand guidelines for Bali Padel Restaurant, but most importantly, create a credible brand that is (1) family friendly, (2) padel-adjacent, and (3) is franchise-able.

This proposal is a starting point and can be tailored to your needs and longterm strategic plan.

#1 We believe people join brands that they recognize and trust. We will position Bali Padel Restaurant as the go-to, family-friendly place to refuel and rest pre or post padel.

#2 We believe a brand and website are more than just a logo and nice pictures. These things magnetize people to become a part of your tribe and want to consistently invest in your business and vision. We'd like to develop and systemize your brand's touchpoints to create a cohesive story and compelling offer.

Please do not hesitate to ask if you need any adjustments or have questions. My team and I are ecstatic to begin building for Bali Padel Restaurant.

Amanda Leon
Chief Creative Strategist
UNRTH Strategic Design Lab

Branding Guidelines
$5000

Branding is storytelling. Become a club that people want to join. Think of your brand as a country with its own language, customs, and rituals.

Optional Add-ons

We took a careful look at your web presence + questionnaire forms (if you filled them out) to hand-pick line items we believe that you need; however, we want to give our clients everything that they want and nothing that they don’t, so feel free to remove and add.

• Trademark Registration

• Brand Promise

• About Us (3 paragraphs)

• Marketing Team Buildout (4 Hiring Positions)

• Founder Interviews

• Custom Icons (30 included)

• Design Specialty Page

• Custom Powerpoint/ Keynote Presentation Template

• T-shirt/ Uniform/ Swag Design (3 included)

• Brand Messaging Guide

• Branded Service Brochure

• Curated Quotes (3 included)

• Letterhead Design

• Branded Activities

• Branded Retail List

• Landing Page Sales Copywriting

• Million-dollar Hook Offer

• Moodboards (in-situ usage)

• Sample brand phrases, dos/don’ts

• Messaging pillars (aligned with values and concept)

• Taglines and headline starters

• Launch teaser social assets

  Environmental branding (court signage, menus, wall decals)

  Collab/event branding templates (if they’ll host events or classes)

• Product Ideation

• Product Naming

Need a more refined branding proposal? Fill out our Unrth Branding Questionnaire.

Web Development + 1yr Management
$11950

After the new branded visual story components are designed, we update the website to “tell a compelling story” using new graphics and copywriting. Incorporate new design “language” based on the Brand Guidelines and functionality based on UX design.

• UX/ UI Designed Home Page with clear Calls to Action

• 5-10 Developed Web Pages

• ADA Web Compliance (Legal Protection)

• 404 Error Page

• Domains (3)

• Meta Tags for Images

• Custom Motion Interactions

• Monthly updating of meta tags, optimizing content for relevant keywords

• Full Website Backup + Recovery Storage (1 year)

• Software Updates (1 year)

• SSL Certificate

• Google Analytics Integration

• SEO Backend Optimization on all Pages (for higher Google Ranking)

• Newsletter Signup Form + Backend Setup

• Web Hosting (1 year)

• Brand New Template

• Social Media Backend Integration

• Social Media Brand Reservation

• Contact Form Mail Forwarding

• Page Load Time Optimization

• Search Feature

• Monthly Repairs + Fixes (errors, bugs, and broken links)

• Custom Navigation + Sub-Navigation

• 20 SEO Web Pages

• Multiple Browser Compatibility

• Integrated New Brand Imagery + Copywriting on relevant pages

• Mobile Optimization (More than 50% of all search happens on mobile)

• Online Management + Updating, including uploading new products, press articles, + upcoming events (1 year)

Optional Add-ons

In Texas, they say bigger is better! Want to add on some web services? Do you need something custom that you don’t see?

• UX/ UI Designed Landing Page with clear Calls to Action

• Additional A+B Testing Landing Pages

• Chat Integration

• Monthly Web Performance Reporting

• Monthly Security Checks

• External Services, APIs, or Integrations

• Web Migration from Old Site

• Amazon-Inspired Marketplace

• Online Payment Integration

• Advertising Tracking Pixel Integration

Need a more refined web design proposal? Fill out our Unrth Web Design Questionnaire.

June 1-15

Initial branding form will be completed by the client and the branding meeting with be scheduled. First draft of the brand guidelines and pitch deck will be will begin.

*A branding manual sample (made for another client) can be provided upon request.

June 16-30

There will be ongoing communication with the client for approval (3 rounds of revisions) while we finalize the brand deliverables, including the Brand Guidelines PDF.

July

We will create all branding pieces and deliver them in a downloadable folder. With the new brand elements and persuasive copywriting complete, we begin looking forward to the longterm strategic marketing the client may need.

AMANDA - STRATEGY

VASILY - GRAPHIC DESIGN

BENNY - STRATEGY

Please note that Unrth Strategic Design is a Boutique Marketing Agency. We must secure and allot human and agency resources to work on your project. For this reason, the (1) Scope of Work and (2) Pricing on this tailored proposal is only valid within 1 week of receipt.

STEP 1

Fill out the New Client Intake Form if you haven’t already.

STEP 2

Finalize the scope of work, deliverables, and timeline.

STEP 3

Sign the contract and return via email by the expiration date.

STEP 4

Make deposit payment to reserve your project’s place.

STEP 5

Unrth gets to work making something great for you!

🎊🥳🙌